Trojan Today Publications

Too many employers erroneously believe that there are ways to have an employment relationship with someone (i.e., working at the employer’s place of business) and not consider them to be a full-fledged employee. We’ve heard of many of these supposed “workarounds” like probationary periods, working interviews, unpaid internships, volunteering, temp agencies, and “1099 employees.”

Dental health professionals see a wide range of oral diseases and injuries and become familiar with ever-expanding treatment options. Dental hygienists are the front line in fighting oral disease and are often the first to identify gingivitis and periodontitis.

Effective time management is of utmost importance in every dental practice. It is important for dental hygienists to effectively manage each patient. Without managing your schedule, you are sure to experience many stressful days which may lead to burnout.

Accurate diagnosis and strategic sequencing of hygiene care are essential in managing gingivitis and periodontal disease. Correct use of CDT codes, supported by thorough documentation, improves patient outcomes and ensures insurance compliance.

Credible studies show an alarming percentage of North American dentists are victims of fraud and embezzlement with the average loss per fraud case being approximately $100,000.

ACT: Ten years ago, 35% of dental practice owners said they were victims of employee embezzlement. Today the percentage is nearly 70%.

Over 60% of embezzlement cases go undetected. Often, the practice owner identifies issues but fails to report them. It's essential to report all embezzlement cases to protect all practices.

After thirty years of work in dental offices, I developed a way to let a patient (or parent) know what’s happening without using technical dental terms that may be too in-depth or “scary”. We share this wording to help guide you through the process of explaining scaling and root planing in user-friendly words and phrases.

In 2014, local SEO (Search Engine Optimization) was marked by a few interesting changes. Google scrapped some programs, updated others, and launched Google My Business. Considering Google owns 67% of the search engine market, aligning your dental practice marketing strategy to absorb these changes is vital.

Welcome to the latest installment of Trojan Today’s "Decoding the Codes" series, where we delve into dental procedure coding to enhance accuracy in billing practices.

Internal functions are integral to making your marketing strategy work. The trifecta of internal functions includes: Leadership, Systems/Processes, and Cash Flow. The trifecta is your marketing foundation, like a tripod for a camera.

With the rise of dental group practices and growing competition, dentists today have more questions about the business side of the practice, particularly marketing, than in the past. Following are seven of the most common questions asked by dentists, with their respective answers.