Trojan Blog

Trojan Today Classic : “Feel Feelings. Make Good Decisions.” – By David E. Nelson

Another great article form David Nelson is one of our Trojan Today Classics for February.

Feel Feelings. Make Good Decisions.

By David E. Nelson

From July 2015

I am writing this article as another bombing trial is wrapping up. My hometown baseball team is struggling with behaviors that resulted in suspensions for some of our best players. Another city is shut down because of legal and appropriate protests that have turned into violent acts of destruction by a few. For the first time in the history of major league baseball, a game is being played without a single fan present, for fear of further violence. On a more personal level, I know several families where communication has been suspended because of hurt feelings that occurred years ago. There are workplaces where people can barely tolerate coming to work because other employees have offended them.

What is going on? Why are some people unable to navigate the waters of their lives without offending and hurting others? Why do people allow their feelings to result in behaviors that hurt others and themselves? Why do we all sometimes “loose it” and say or do something we later regret?

Feelings can become so strong they result in behaving without thinking. A person yells a threatening word and gesture and, before reflection can take place, someone yells or acts back.

Read the entire article here.

Trojan Today: “Using Social Media to Promote Your Practice” – By Rita Zamora

Are you looking to attract more sleep dentistry patients to your practice? Many dentists are.

Whatever services you’d like to promote, it’s likely you’d like to grow your practice. However, some teams are still fixated on old-school

marketing methods to attract patients. If you want to get different results from your marketing, you may need to implement new tools.

Social media is often overlooked due to the misperception that it will be seen only by younger patients. According to a 2018 Pew Research Center Social Media Fact Sheet, adults use Facebook extensively.

Read the entire article here.

Trojan Today Classic : “It’s How You Say What You Say” – By Lois Banta

Collections is a process all offices face. It doesn’t have to be the biggest chore there is. Lois Banta shares in this classic Trojan Today article, some tips to make the contacts you make regarding collection, better.

Collection Strategies: It’s How You Say What You Say
By Lois Banta
From November 2010

Remember the old Popeye cartoons? Remember Wimpy? He always said, “I’ll gladly pay you Tuesday for a hamburger today.” In dentistry, we have followed that same philosophy for a long time. We have given our patients permission to make payments. The number one reason they don’t pay at the time of service is we haven’t asked for the payment! You might be very surprised at our patients’ willingness to pay for their dental treatments at their appointments if we ask!

Struggling with collections makes managing accounts receivable frustrating, which creates a stressful environment. When I worked in a dental office, my least favorite task was collections. So, I developed a plan to ask for the payment when the patient was checking out. Sounds simple, right? WRONG!

Read the entire article here.