Trojan Today Publications

With limited time and resources, leveraging free tools can be a game-changer in promoting your practice and staying connected with patients.

According to the most recent statistics from the Equal Employment Opportunity Commission (EEOC) for fiscal year 2015, discrimination charges filed with the agency against employers totaled 89,385, up from 88,778 the previous year.

All too often we find employers who are quick to want to obtain medical information on employees for a variety of reasons or drug test employees because of performance issues they believe are related to drug or alcohol use.

Too many employers erroneously believe that there are ways to have an employment relationship with someone (i.e., working at the employer’s place of business) and not consider them to be a full-fledged employee. We’ve heard of many of these supposed “workarounds” like probationary periods, working interviews, unpaid internships, volunteering, temp agencies, and “1099 employees.”

Dental health professionals see a wide range of oral diseases and injuries and become familiar with ever-expanding treatment options. Dental hygienists are the front line in fighting oral disease and are often the first to identify gingivitis and periodontitis.

Effective time management is of utmost importance in every dental practice. It is important for dental hygienists to effectively manage each patient. Without managing your schedule, you are sure to experience many stressful days which may lead to burnout.

Accurate diagnosis and strategic sequencing of hygiene care are essential in managing gingivitis and periodontal disease. Correct use of CDT codes, supported by thorough documentation, improves patient outcomes and ensures insurance compliance.

Credible studies show an alarming percentage of North American dentists are victims of fraud and embezzlement with the average loss per fraud case being approximately $100,000.

ACT: Ten years ago, 35% of dental practice owners said they were victims of employee embezzlement. Today the percentage is nearly 70%.

Over 60% of embezzlement cases go undetected. Often, the practice owner identifies issues but fails to report them. It's essential to report all embezzlement cases to protect all practices.

After thirty years of work in dental offices, I developed a way to let a patient (or parent) know what’s happening without using technical dental terms that may be too in-depth or “scary”. We share this wording to help guide you through the process of explaining scaling and root planing in user-friendly words and phrases.

In 2014, local SEO (Search Engine Optimization) was marked by a few interesting changes. Google scrapped some programs, updated others, and launched Google My Business. Considering Google owns 67% of the search engine market, aligning your dental practice marketing strategy to absorb these changes is vital.